Press release


TikTok joins forces with CTS EVENTIM to share festival experience of Rock am
and Deichbrand with its global community

Munich/Berlin. 23 May 2022. TikTok, the leading destination for short-form mobile
video, has partnered with CTS EVENTIM, a major international provider of ticketing
services and live entertainment, to bring the Rock am Ring and Deichbrand festivals
to its global community. Artists and creators will take fans backstage and share the
unique festival experience via the smartphones of the global TikTok community.

The partnership will include hashtag campaigns and an official playlist for Rock am
Ring and Deichbrand. In addition, a total of six hours of live footage of the various
acts will be available on TikTok directly from the stages of both festivals. Popular
creators will also share backstage experiences from the exclusive TikTok lounge with
their communities.

“TikTok already plays an important role in connecting musicians with their fans in an
authentic and unique way”, says Michael Kümmerle, Head of Music Operations at
TikTok. “We are particularly excited by the opportunity to combine our strength in this
area with great live experiences to bring music to life as never before on our platform.
The all-round package of engaging live experiences, festival footage beyond the
stage and bespoke content from artists provides the foundation for a new
entertainment experience on TikTok.”

“We look forward to finally bringing together the latest digital innovations in the music
industry from the past two years with outstanding festivals and concerts. By
partnering with TikTok, we are adding a global community to the festival audience so
that even more people can enjoy the return of live music,” adds Dr Frithjof Pils,
Managing Director of EVENTIM LIVE. “Our partnership with TikTok represents
another milestone for EVENTIM Brand Connect, which is responsible for brand
partnerships, media marketing and sponsorships at CTS EVENTIM. We aim to
massively grow this business segment in the near future.”

After a two-year hiatus due to the pandemic, the Rock am Ring festival at the
Nürburgring in the Eifel region will thrill fans with headliners such as Green Day,
Muse and Volbeat from 3–5 June. A total of 70 acts are lined up, including Placebo,
Måneskin, Marteria, Beatsteaks, Jan Delay & Disko No. 1, The Offspring, Korn,
Deftones and Scooter.

The Deichbrand festival, which takes place from 21–24 July at Sea-Airport
Cuxhaven/Nordhol, is expected to feature Kraftklub, Steve Aoki and Trettmann as the
headliners. Also taking to the stage will be Apache 207, Bausa, Bilderbuch, Capital
Bra, Clueso, Dropkick Murphys, H-Blockx, Mavi Phoenix, Milky Chance, Nightwish,
Provinz and Sido. More than 90 acts are booked to play at the festival, which like
Rock am Ring was cancelled over the last two years due to the pandemic.


CTS EVENTIM is one of the leading international providers of ticketing services and
live entertainment. Before the outbreak of the coronavirus pandemic, around
250 million tickets per annum were marketed using the Company’s systems – be it
through physical box offices, online, or from mobile terminals. Its online portals operate
under brands such as,,,, and The EVENTIM Group also includes many concert, tour, and festival
promoter companies for events like Rock am Ring, Rock im Park, Hurricane,
Southside, and Lucca Summer. In addition, CTS EVENTIM operates some of Europe’s
most renowned venues, for example the LANXESS Arena in Cologne, the K.B. Hallen
in Copenhagen, the Waldbühne in Berlin, and the EVENTIM Apollo in London. CTS
Eventim AG & Co.
KGaA (ISIN DE 0005470306) has been listed on the stock exchange
since 2000 and is currently a member of the MDAX segment. In 2021, against a
backdrop of forced closures, cancellations, and restrictions on events as a result of the
coronavirus pandemic, the Group generated revenue totalling €407.8 million in more
than 20 countries. In 2019, the year before the outbreak of the pandemic, revenue was
in excess of €1.4 billion.

Head of Corporate Communications:
Frank Brandmaier

Investor Relations:
Marco Haeckermann
Vice President Corporate Development & Strategy

About TikTok

TikTok is the leading destination for short-form mobile video. Its mission is to inspire
creativity and bring joy by providing people with a platform for creative expression
that offers an authentic, entertaining and positive experience. TikTok has offices in
Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta,
Seoul and Tokyo.

TikTok press office for the German-speaking countries


Kattunbleiche 35 | 22041 Hamburg | Germany

[email protected]